Color Me Value: Unique Car Colors Can Stave Off Depreciation

When considering depreciation value, most car owners don’t expect the color of their vehicle to factor into this estimate when in fact, it does.

Part of this value has to do with supply and demand. Rarer colors, like orange, yellow, green, or purple, are not as readily available on the market for sale. However, these colors are popular enough with car owners that their rarity alone increases the vehicle’s value over time.

As we all know, cars with lower mileage tend to retain a higher value. And when muscle or sports cars are paired with unique paint colors, they tend to retain their value due to the simple fact that there are less of them on the road.

Cars with more common colors, such as black, white, gray, blue, and red leave used car buyers with more color choices when shopping. As a result, private sellers are unable to hold as much competitive pricing authority over these vehicles. However, if a private seller has a vehicle with a unique color and it’s in good condition, they can generally garner a higher sales price than the same car with a more conventional paint color.

Now I’m not encouraging you to go out and buy a lime green Porsche in order to retain your auto investment over time. But if you happen to be in the process of custom ordering a vehicle or repainting your used car, consider a few of the new color options on the market. While these manufacturers may have copyrights on the paint itself, they provide inspiration for either a repaint of your used vehicle, or for customizing a new one!

Audi’s “Nardo Grey” – This color strays away from most standard, darker gray hues and offers a lighter overcast tone for your vehicle. It’s sleek and memorable, and very futuristic-looking.

McLaren’s “Volcano Orange” – This color is perfect for sports car enthusiasts. If you are seeking an orange shade to complement your muscle car, consider this explosive shade. The paint of the vehicle gleams with yellow tones when exposed to the sun’s glow.

SRT’s “Striking Red” – This particularly shade goes through an extensive painting process. The car’s base coat starts as orange, and from there goes through a six-coat painting process to transition into this salient shade.

Bentley’s “Damson” – This serious tone fits the bill when it comes to finding a shade for a luxury sedan. In sunlight, it produces a mild grape soda sheen. Under overcast skies, it yields a deep plum finish.

Midnight Blue” – This classic shade can be found on models from multiple different carmakers, including BMW, Ford, Porsche and Aston Martin. This color is known for its ability to mimic a moonlight night sky, yet it boasts a rich indigo in the sun.

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